Ruh-roh!
Ruh-Roh! is a branding and packaging project that comprises of two different iconic products- the infamous Scooby-Doo snacks and the all-needed flashlight. There was one major goal for this project— to recreate the iconic retro and funky aesthetic that the Scooby-Doo franchise has upheld for over 50 years into a more contemporary and modern style. I wanted to use the Mystery Gang's identifiable colour palette as the main appeal to the packaging and identity of the brand as the contrasting colours reflects that funky aesthetic and provide variety and distinction amongst other brands on the shelf.
The logo was inspired by the original flower from the Mystery Machine. The Mystery Machine was originally painted by the characters and therefore the hand-drawn style choice is a reflection to that. It becomes the iconic symbol of the brand identity and reflects the essence of Ruh-Roh! whilst maintaining a timeless retro appeal.
The original Scooby Snacks packaging was typical featured as a green box with a red or orange font and a bold graphic design. This reimagined version is kept simple, with four different lively colour selections with the main one being the signature colour green. Kept minimalistic, the design boasts the main logo on the sides and continues to keep the enlarged font on front. A lunch-bag style packaging provides a softer look in contrast to the original design.
I wanted to design of the flashlight packaging to still be useful thereby reducing waste. With the need for flashlights to be readily available (to solve mysteries), the packaging allows for it to be hung on a wall (or inside a Mystery Machine) for easy use. The flashlight titled “Where Are You?” is a direct imitation of Shaggy’s “Scooby-Doo, where are you?” phrase and boasts a graphic interior upon opening, whereas the exterior design is kept to a minimum with a spotlight shining on the name of the product; another way of paying homage to the franchise while showcasing brand identity.
